Ambitious Mass-Customization Entrepreneurs Aim to Revolutionize
by Isabelle Sender
NEW YORK- Alan Zerobnick, footwear cobbler turned
mass customization enthusiast, is shooting for a "beta test
site location" to be up and running in Seattle by June.
After the setup, the next step would be to clone the concept
to other locations that would handle the sales and measuring
and receive measurements via satellite from foot scanners and
relay them to the central fabrication site in Seattle.
As reported, Zerobnick's Port
Townsend, Washington based company, Digitoe, Inc., said it has
developed and patented a not contact foot scanner that can translate
3 dimensional data to CAD/CAM software to produce customized
The custom fit specialty store
would use this technology to offer services such as technology
aided custom footwear; prescription services and adjustments;
shoe repair; high end custom footwear; and a branded size and
With data collected from each
foot, such as last shape, size, pattern and grading, by using
the foot scanning device and automated shoe making equipment
on site, Zerobnick said the Seattle flagship store will be able
to fit customers in just 2 hours. He said this quick service
will be available in men's, women's and children's basic styles,
such as casual dress, work inspired and walking shoes. Starting
price points will be $99 and will top out at about $129.
Zerobnick reminded Footwear News
that he already makes custom shoes- "all I am doing is speeding
up the process."