Shoes for the 21st
by Alan Zerobnick
Chairman, Digitoe ( USA )
Mass Customization of Footwear
is "custom hand craftsmanship" plus mass marketing.
New technologically integrated approaches to fit, design, manufacturing,
marketing, delivery, and personalized customer service, make
it possible for smaller, more sophisticated companies to develop
and maintain a loyal relationhsip with their clientelle, at the
same time, creating new opportunities for employment in manufacturing
and distribution, on a local level.