FOR THE 21st CENTURY"
Ancient Techniques and Modern Technology,
can be of mutual benefit to society, when properly balanced &
There is a Global Trend based on a "Grass
Roots Theory" that clothing and footwear should fit perfectly,
while employing people in a local community to produce the products
of that region.
With the most recent developments in the
World of 3D CAD/CAM Computers, the technology required to make
Mass Customization a "reality" is now available.
The day people have dreamed about, "where
you can walk into a store and put your foot in a box and have
your footwear made to fit perfectly", is here now!
Digitoe has been a leading developer in
the process and technology of Mass Customization of Footwear
since 1988. Due to the nature of the process, the "individualization"
of the fitting and selection of materials can be accomplished
by the end user before purchasing the item.
This reduces the need for inventory at
the retail level, and eliminates the need to return product for
"poor fit". These cost saving measures can be passed
on to the consumer, and reflected by the reasonable cost of "customization"
which has been prohibitive for most people, until now.
Due to the rapidly changing "global
economy", it is no longer cost effective to centralize production
in some remote region of the World in order to exploit the local
"cheap labor market."
Digitoe has developed an efficient low
cost manufacturing facility, that can produce reasonable numbers
of product, in a short period of time, to make it cost effective.
These "Retail Manufacturing Centers"
can be set up anywhere. Employment opportunities are created
for local people to operate the "high tech equipment",
that will produce the shoes of the future. These newly developed
"jobs" will be the "careers" of the future.
SHOES THAT FIT PERFECTLY IN A MATTER
OF DAYS OR HOURS....
Along with the advancements in technology
are the benefits of "New Concepts in Fit, Comfort &
Service". Once your particular fitting and size requirements
are entered into a computer, the variable functions of the production
process are managed by the computer system. The "hours"
of time required in the past to customize patterns and such has
been reduced to "minutes".
Soon the technology will be available for
you to walk into a Digitoe Center, and have your "Custom
Fit Footwear" in as little as 2 hours. Some styles and special
work will take longer, perhaps 3-5 days.
The fit and comfort will always be the
INVESTING IN QUALITY FOOTWEAR....
Footwear has rarely been seen as an investment.
Shoes are mostly thought of as cheap and disposable. However,
"Disposable" is not necessarily "Cheap".
In the short term the low cost product
may seem more desirable, until it has to be replaced after a
short period of use.
These items are disposable. Now you are
forced to buy another unit. In the long run you will pay a much
"Proper Fit" should be your first
Fit is rarely an issue with "cheap"
products. "Poor fit" is not only uncomfortable to the
user, it can create other hazards and physical problems. These
products are designed with an obsolete formula based on the bottom
line "quarterly profits".
Investing in quality footwear means that
you personally benefit in "long term" financial savings,
and "short term" you get the benefit of comfort and
Quality footwear can be rebuilt, and that
saves space in our landfills and maximizes the use of our resources
as well as giving our client, added value for their investment.
In the future footwear that fits properly,
that can be rebuilt and maintained will be seen as the best value.
STAY TUNED FOR FURTHER DEVELOPMENTS